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Things that only happen at a Desi Wedding

Is anything more dramatic and interesting than a desi wedding? Sure white weddings have their own share of dramas but desi weddings are their own version of Ikta Kapoor’s dramas; each with its own twists but basically the same plot.  With the wedding season in full swing and everyone attending at least one wedding this season we have pointed out a few things that everyone can relate to during .

Going Wedding Lingerie Shopping

Wedding season is on its roll and it’s all about shopping and getting everything right for your big day. From the dresses to jewelry, from shoes to makeup and mehendi, even to your lingerie everything needs to be perfect so you can have the day you have always dreamt of.   Going lingerie shopping can be a hassle especially when your mom insists on tagging along. Normally one can survive .

Bra Relationship Guide

The commitment towards bras is deeper than any relationship you will find in your life and has all the ideal qualities you would look for in a companion. . It is for this reason that we at IFG have created a bra guide to help you through the ups and downs of your relationship. You don’t need any love guru girl you have your bra and listen to the .

15 Things That Pakistan Needs To Finally Stop Considering Taboo In 2017

No one in the past could’ve imagined all the opportunities we have now and the avenues that have been opened up because of the digital age. As the internet becomes more and more ingrained in the Pakistani society, we see lots of changes happening simultaneously. And it’s finally time to step into the future and shun some of the age-old taboos and traditions. This month, Pakistan’s very first undergarments ad aired .

IFG Unveils a Brilliant TVC With Sohai Ali Abro

International Foundation & Garments (IFG) the leading manufacturer of women’s undergarments in Pakistan unveil a brilliant tv commercial endorsed by Sohai Ali Abro. The brand does a hatss off job by communicating the message in such a manner that it cleanly conveys the message. However, it is difficult in Pakistan to promote some products openly but with this Ad IFG goes next level by executing the campaign with a .


There aren’t many actresses in the country that are willing to be the face of a lingerie brand AND experiment with their look beyond the two Pakistani women stereotypes – the shareef girl-next-door or sexy vixen. This is why we love Sohai Ali Abro. In her latest on-screen appearance, Abro has managed to steal the hearts of girls across the country with her bad ass, boss-woman look. International Foundation Garments (IFG), .
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