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Embrace the Change

As we age our body goes through various changes. It is important to take care of our body and keep our health in check. Compared to other parts of the body our breasts are most frequent to change. Here are a few common changes your breasts go through with time. Swelling: By the time we enter our 20’s our breasts are fully developed and that’s the most that they .

5 Ways Your Bra Is Making You Sick

As we have said before research suggests that 80% of the women around the world are wearing a wrong bra size. As it is one of the most common problems that almost every woman faces it’s important to get your size checked each time before buying a new bra. Sagging of Breasts Wear a wrong bra size can make your breasts saggy. If your bra band is too loose .

Combat the Heat in these Bras

The deeper we dive into summer the hotter its getting. With the temperature rising everyday its important to take care of ourselves. As important it is to keep yourself hydrated it’s also important to wear light breathable clothes to keep your body cool that means we need to wear light undergarments to keep our bodies cool in this heat. Here are our favorite cotton bras that will keep you .

Our Lingerie Guide for Eid

We all know the little bits of last minute lingerie hassles everyone goes through before ever big dinner or a grand party. Eid is no less when everyone just wants to look their best; with the well thought out outfit from clothes to matching shoes and jewelry even the makeup to go with it why not be a little more particular with your lingerie too? While you slay your .

Bra Expiration Date

Like many things your bra also has an expiration date and it’s advised you throw that bra out as soon as it hits that date! Many women wear bras that are too old and have no idea that they need to throw them out. There is no definite answer to how long bras really last? There are quite a few factors that cause bras to wear out. It may .

The Most Common Bra Band Problems

How annoying is it when your bra band causes trouble, whether it’s not supportive, or it’s loose or too tight or rides up making it super uncomfortable. Band riding up: Believe it or not this is one of the most common band problems that women face. First reason could be you have adjusted your straps to tightly and its making your band ride up. Your bust should be supported .

The Most Common Bra Strap Problems

We all have different body types and different sizes but at some point we all have same bra related problems. One of the major reasons for all bra related problems is wearing the wrong size. Our bodies are always changing and so does our bra size and its advised to get your size checked before each purchase. Digging bra straps: Your bra straps should never dig into your shoulders. .

The Best Fit

  Wearing a proper bra size is so important. Research suggests that 80% of the women around the world are unaware of their right size and wear a wrong bra all their lives. If you ever feel like your bra doesn’t give you the best fit and it has always been the case then you are not alone in this. Many women around you feel the same. Queries regarding .

Bra Myth

We went into the market and heard your complaints and concerns so we came with some solutions and clarity for you. With the rising cancer rate all around the globe awareness is very essential but so is clearing up certain misconceptions. Bra Myth: Black Bras Cause Cancer As it has been scientifically proven that cancer is not necessarily inherited or comes from the family similarly the research conducted by .

IFG Girls at Aurat March

It was a sight of liberation when thousands of women came together and formed an alliance on 8th March across different cities in the country. We too made a point to attend #AuratMarch this year and took our hardworking factory girls with us!   From chanting slogans to demanding rights aurat march had it all in terms of uplifting women or at least that’s what our girls felt. To .
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